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Site Design : Why do I need a Web site?


  • I can establish a global presence at a very low cost, and I can generate greater awareness about my company and its products and services.
  • I can sell my products and myself. I can advertise my company.
  • I can build my brand name.
  • I can open international markets, and serve existing ones better and cheaper.
  • I can serve my customers better, cheaper, quicker and more efficiently.
  • I can provide public relation materials and press releases to keep people informed. I can share important business information quickly. I can do so cheaper, quicker and more efficiently by publishing a Web site rather then use print.
  • I can answer frequently asked questions in an online F.A.Q. and save time and money in customer service.
  • I can provide online help. And I can provide this around-the-clock, as a site is open 24 hours.
  • People that visit my site are there because they are interested in my company and my product. I share my information in a friendly, non-aggressive manner, and the visitor will select only what he or she is interested in. As such, the visitor is more likely to follow up with my company.
  • I can choose to sell online,thus reducing my overhead dramatically.
  • I can reach more people for less money. · I can recruit employees, partner with other businesses, save money in advertising and marketing, test market ideas, and all of this for the price of hosting a site.



Copyright Maartje Burman 2002. All rights reserved